Ever since Netflix started its streaming services in India, most of us have the habit of using our friend’s Netflix account to avoid paying the subscription fee. The password sharing habit is not limited to India but the entire world. However, sad news for such users as the streaming giant is testing a new feature that could put on an end to password sharing.
“This test is designed to help ensure that people using Netflix accounts are authorised to do so,” a Netflix spokesperson told news agencies. According to Netflix’s terms and conditions, password sharing has been forbidden with people outside of your household, however, the streaming giant has not enforced this policy in the past.
Reportedly, Netflix has said that if the user does not stay with the owner of the account, the user will have to use their own account to continue watching. The users will be asked to either verify the account via text or email code or start their 30-day free trial. Currently, Netflix is only testing this feature on TVs.
Depending on the user’s subscription tier, Netflix limits the number of devices on which the user can simultaneously stream content. However, the company has not placed a limit on the number of devices that can log in to the users account at one time.
Netflix has been trying to prevent password sharing in recent years despite the company co-CEO Reed Hastings said in 2016 that password sharing "is something that has to be learnt to live with". Since the Covid-19 pandemic, Netflix’s viewership has skyrocketed as it reached 200 million users last month. However, with people moving out of their houses, the company will find it challenging to keep the momentum going.