An Indian comeback: Harley-Davidson partners with Hero MotoCorp

India’s largest motorbike maker to sell and service the US bikes in India, while also selling parts and general merchandise
An Indian comeback: Harley-Davidson partners with Hero MotoCorp

Harley-Davidson’s departure from India in September had saddened many fans. However, the US bike maker will take U-turn to Indian shores. India’s largest bike maker Hero MotoCorp announced a distribution agreement with Harley Davidson with the former selling and servicing Harley motorcycles in the sub-continent.

In a regulatory filing, Hero MotoCorp said that as per the distribution agreement, they would sell and service Harley-Davidson motorcycles. This will also include the sale of parts, general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India. As part of a licensing agreement, the Indian bike maker will also develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

In September, the cult US bike maker decided to exit India, dropping the curtain on a troubled stint in the two-wheeler market. After a long 11 years in India, Harley said that it is discontinuing sales and production operations in the sub-continent as part of a global restructuring plan. Earlier this year, Hero MotoCorp chairman Pawan Munjal had indicated towards a deal with Harley-Davidson for manufacturing and selling premium motorcycles in India.

The NationWide