The Tamil Nadu Bharatiya Janata Party (BJP) was trolled by netizens for using a dance footage of Dr Srinidhi Chidambaram, Bharatanatayam dancer and wife of Congress MP Karti Chidambaram, in its election promo ahead of the state’s Assembly polls. As part of its campaign for next month’s election, the BJP posted an over 5-minute-long promotional video that showcased the greatness of the Tamil language, culture, and how the saffron party is helping the state to grow. In the video is a clip of Srinidhi Chidambaram's Bharatnatyam performance. What added to the BJP’s embarrassment apart of the fact that they used a clip of Srinidhi’s performance, is the fact that the video is of her dancing to ‘Semmozhi’, a song that was penned down by former Tamil Nadu Chief Minister and late DMK President M Karunanidhi.
The party removed the tweet after the gaffe was pointed out. However, there were copious responses to the post and Srinidhi Chidambaram took exception to the use of her picture and said: "Ridiculous that the BJP (she tagged the opposition party's central account) has used my image for their propaganda."
For good measure she posted in Tamil too, saying: “The lotus will never bloom in Tamil Nadu."
The Congress, meanwhile, has tweeted a reminder to the BJP - that they can not use photos or video clippings of Srinidhi without permission.
“Dear @BJP4TamilNadu, we understand 'consent' is a difficult concept for you to understand, but you cannot use Mrs Srinidhi Karti Chidambaram's image without her permission. All you've done is prove that your campaign is full of lies & propaganda.”
Tamil Nadu goes to polls in a single phase on April 6. The results of the elections will be announced on May 2.