Farmers’ protests start a telecom war between Reliance Jio and competitors over ‘false propaganda’

The #BoycottReliance and #BoycottJioSIM movements have taken Twitter by storm with the hashtags topping the trending list
Farmers’ protests start a telecom war between Reliance Jio and competitors over ‘false propaganda’

As the farmers’ protest pushes the BJP-led Centre to a corner, the ripples of the protestors have reached the corporate sector as well. A few days back, the farmers had escalated their actions by blocking tollbooths and boycotting Reliance, Jio, and Adani products. This has led to a telecom war with Jio on one side and Bharti Airtel and Vi (formerly known as Vodafone-Idea), on the other.

Farmers’ protests start a telecom war between Reliance Jio and competitors over ‘false propaganda’
Protesting farmers intensify agitation as deadlock continues over new farm laws

Jio is Reliance Industries’ telecom division and thus it has taken a hit following the farmers’ protest pushing the ‘Boycott Reliance’ campaign. The protestors have vocally demanded the boycotting of Jio products as well, which has “given space to Airtel and Vi” to allegedly push “a false propaganda”. In a letter to the Telecom Regulatory Authority of India (TRAI), the Mukesh Ambani-led company has alleged that their rival networks “have created an impression that it [Reliance] stood to gain from the three [farm] laws.”

The company added that due to the “aforementioned false propaganda” to affect customer perception, they have received a large number of port-out requests. The company has alleged that the requests are the direct result of the false rumours as spread by their competitors. However, Airtel and Vi have dismissed Jio’s claims as “baseless accusations”. Airtel, in a letter, claimed that they have always conducted their business with character and transparency, unlike “some competitors who have resorted to bullying tactics and intimidating behaviour”.

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