As elections are happening in parts of the country, Google releases report on the political advertisements shared in India.
According to reports, nearly 22,439 political ads have been shared through Google during the specified period. The political parties in the country have spent around Rs 68 crore for this purpose. Google has revealed the number of ads placed by political parties through the Google Ad from February 12, 2019, to April 8, 2021.
Tamil Nadu is the state that has spent the most money on Google ads. In TN, the political parties have spent Rs 32.63 crore on political campaigning. Delhi is in second place with Rs 6.44 crore spent by political parties. According to the Google Transparency report, Rs 65.23 lakh have been spent by political parties in Kerala on Google ads during this period.
At the same time, surpassing all the national parties, Tamil Nadu's Dravida Munnetra Kazhagam (DMK) has spent more money on Google ads. The DMK has used Rs 20.73 crore on 2,157 advertisements on Google in the last two years. The second place was secured by Bharatiya Janata Party (BJP). The BJP spent Rs 17.29 crore on 11,452 advertisements. While, the third position was secured by AIADMK, the regional party in Tamil Nadu. They have used Rs 7.18 crore on 214 advertisements.
During this period, Indian National Congress has given 422 advertisements and the cost of this was Rs 2.93 crore. The CPI (M) has given 32 advertisements within 14 days by spending Rs 17 lakh on advertisements. Just before the elections in these five states in February, the report suggests that the political parties have spent less than Rs 2 lakh per day. However, now it is close to Rs 80 lakh.